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Congregational Excellence Demographic Resources

MissionInsite
MissionInsite is a company that supports the mission of the church around the world by providing denominational agencies and congregations a cost-effective, innovative system that includes:

  1. High quality demographic research
  2. Real-time congregant analysis
  3. Easy to use web-based discovery tools

For more information please visit the links below:

Latest edition: The Discovery Zone newsletter

Equifax Marketing Services: Niches 2.0
Niches represent stages in life. By statistically weighting data like age, income and interests, we have divided our 115+ million-name TotalSource XL™ database into 26 distinct clusters. With 26 Niches, this tool will give you a complete A-to-Z picture of your customers and prospects and make it easier to craft the kind of targeted communications that make people feel like you are talking to them individually. It's the type of detailed knowledge you might get with custom research, but at a fraction of the cost. Contact Equifax to discuss how their target marketing intelligence can help serve you in your ministry.

The power of Niches is that it clusters information at the household level, unlike geo-demographic systems that base information at the ZIP + 4 level. Niches 2.0 help you target your marketing message, choose premiums to fit your customers, and identify cross-sell opportunities.